Apple stock declines despite record revenue, Amazon doubles down on AI spending
Slatestone Wealth chief market strategist Kenny Polcari analyzes Apple, Tim Cook's final earnings report and Amazon's $250 billion AI investment on ‘Varney & Co.’
Apple raised its streaming price for Apple TV on Friday, up from $12.99 to $14.99 per month or $119 a year when it used to cost $99.
Apple also raised the price of its Apple One service, which combines Apple TV, as well as other services such as iCloud storage, Apple Music and Apple Arcade.
Apple One is now $21.95 for an individual plan, up from $19.95.
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The cast of Apple TV's "Ted Lasso" is seen this month. ( Cindy Ord/Getty Images / Getty Images)
The tech giant last raised its streaming prices a year ago from $9.99 to $12.99.
Apple TV isn’t the only streaming service to go up. Peacock, Netflix , Amazon Prime, Hulu, Disney +, Paramount +, Max and YouTube Premium have all raised their prices in some form in the last few years — with some putting hikes on ad-free streaming.
Apple TV cost just $4.99 per month when it launched in 2019.
The streaming service includes favorites like "Ted Lasso," "Your Friends and Neighbors," "The Morning Show," "Severance," "Silo," "Mark Matter," plus it has the exclusive rights to the Charlie Brown specials and Formula 1 racing .
Jennifer Aniston promoting "The Morning Show" in June. (Monica Schipper/WireImage / Getty Images)
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The price for Apple Music also went up in July from $10.99 to $11.99 per month.
Apple reported a record June quarter with $109.4 billion in revenue, which beat analysts' estimates of $108.65 billion in the company's final earnings report before CEO Tim Cook steps down.
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Apple iPhone 17 Pros are displayed during an Apple special event at Apple headquarters in September 2025 in Cupertino, Calif. (Justin Sullivan/Getty Images / Getty Images)
A 22% jump in iPhone sales , combined with record spring quarter Mac revenue, helped drive the results.
Tariff refunds also boosted Apple's bottom line, adding roughly 5% to profit during the period.
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FOX Business has reached out to Apple for comment.
FOX Business' Susan Li contributed to this report.